This week two very different drinks companies have announced support for The Drinks Trust, with both VCL Vintners and Canned Wine Group supporting the trade charity.
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Pernod Ricard is encouraging retailers and on-trade operators to think about Christmas in a series of moments and occasions that run throughout October, November and December, with different opportunities at different points through the three-month period.
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Matthew Clark has announced it will be taking part in Black Friday again this year with a 24-hour sale including big discounts on leading brands such as Absolut, Belvedere, Bombay Sapphire, Disaronno, Peroni and Tanqueray.
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